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ORLANDO, Fla. – (October 8, 2019)  ProfitSword, hospitality’s premier developer of business intelligence and data integration software, has announced the appointments of John Crutchfield as Chief Operating Officer and Sean Hoggard as Director of Technology. The appointments come as a result of ProfitSword’s continued market expansion and increasing demand for its business intelligence and data management solutions. Crutchfield and Hoggard will both serve vital roles in further streamlining company operations to meet growing industry demand, as well as assist in implementing new business strategies and identifying additional opportunities for greater company growth.

Originally joining ProfitSword in 2018 as an Agile Operations Leader, John Crutchfield has since been credited with enhancing the performance of the company’s suite of solutions. Prior to joining ProfitSword, Crutchfield held numerous notable roles that include serving as Director of Sales Operations and Marketing for Marriott Vacations Worldwide. A Magna Cum Laude graduate of the University of South Florida with a Bachelor of Arts degree in management information systems, Crutchfield also holds an MBA from the University of Phoenix and holds numerous certifications such as Lean Six Sigma, PSM I and PSPO I. As COO, Crutchfield will oversee the organization and strategy of multiple ProfitSword departments including quality assurance, project management, software support, architecture and development as well as client success.

“I’m excited and energized to serve as ProfitSword’s Chief Operating Officer for years to come,” states Crutchfield. “We have an exceptional team of great employees and I’m honored to lead our next phase of innovation and operational excellence.”

Sean Hoggard takes on the role of Director of Technology after having initially joined ProfitSword in 2008. Previously recognized for his ability to enhance team collaboration and ensure full customer satisfaction, Hoggard’s new position will task him with providing oversight for development and technical support teams, and will report to Crutchfield in this capacity. Hoggard is a graduate of the University of Georgia with a Bachelor of Business Administration (BBA), and is further credited by colleagues for his expertise in strategic planning, leadership and customer service.

“ProfitSword holds a long and widely recognized reputation for providing businesses with the data management tools that they need to maximize revenues and efficiency, and I look forward to further enhancing our company’s ability to provide such results in this new position,” says Hoggard. “More organizations are identifying the tremendous advantages that an automated business intelligence platform can provide with regards to revealing new opportunities or risks as well as saving significant time in the compiling of information, and we are here to ensure that as many businesses as possible have access to such benefits.”

As a leading provider of business intelligence and analytical software for the hospitality industry, ProfitSword provides a single database solution that powers several robust software applications.  ProfitSword applications include ProfitSage, a robust reporting environment that also provides tools for data management such as forecasting and budgeting.  With ProfitSage companies are able to integrate with an array of disparate systems to consolidate their data.  This provides seamless and instant access to all performance-related data throughout the organization via automated and customized reports. With ProfitPlan, businesses gain the ability to monitor the success of annual plans and monthly and weekly performance with access to data that includes market overview, demand outlook and analysis of key competitors. Using ProfitPace, businesses can fully automate pace and productivity reporting across multiple CRM solutions in order to ensure that sales goals are on track to be met consistently. Also available is ProfitWizard, an advanced platform that combines business intelligence, decision support, performance management and ad-hoc reporting for an even greater in-depth analysis of data.

For additional details about ProfitSword and its full range of business intelligence solutions, please visit

About ProfitSword, LLC

Founded in 2001, ProfitSword is an innovator in business intelligence software and applications. ProfitSword solutions provide seamless integration of data and real-time information to enhance decision-making process and improve profitability. ProfitSword is headquartered in Orlando, Florida, and serves nearly 100 corporations and ownership groups representing more than 3,500 businesses worldwide. For additional information on ProfitSword and its customized products and software solutions, contact Michele Mott at (407) 909-8822,, or go to

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