ProfitSword Taps Plan A PR & Marketing as Agency of Record to Support New Market Growth Initiative

October 16, 2018

B2B Specialist PR/communication firm selected to represent leading innovator of business intelligence software for hospitality and related vertical markets

Orlando, Florida – February 5, 2018 – Plan A PR & Marketing, Inc., a full-service PR, marketing and communications firm specializing in the global B2B hospitality sector and related industries, has been selected as the Agency of Record (AOR) for ProfitSword, LLC, an industry leading provider of business intelligence solutions that are designed to streamline the business decision-making process and enhance profitability for hotels, resorts, senior living facilities and other vertical markets.

As of January 2018, Plan A has been chosen to represent ProfitSword to hospitality trade media outlets, as well as those focused on other markets, including senior living, student accommodation and multi-family housing. Plan A will also be responsible for initiating targeted PR and marketing strategies that will serve to enhance ProfitSword’s rapidly growing market presence.

“As a result of Plan A’s extensive expertise and reputation in delivering favorable outcomes within multiple industries and global regions, we believe that this new partnership will provide even greater momentum to the success and growth that ProfitSword is currently experiencing,” said Colin Findley, vice president of business development at ProfitSword. “With our company continuing to gain strong footholds in new markets, we are fully confident in the abilities of Plan A to deliver on our goals of aggressive expansion and in generating wider awareness to all those who stand to benefit from our platforms.”

With a reputation for taking its hospitality technology clients to the next level by maximizing media exposure and leveraging a diverse range of marketing opportunities, Plan A ensures that all strategies align with the ideals and goals of its clients. The focus of the ProfitSword campaign will center on further cementing the company’s well-established presence within the hospitality industry, while also maximizing brand visibility within other vertical markets via the use of media relations, targeted content creation, corporate communications and integrated marketing strategies.

“With a range of proven solutions and a loyal client base that includes some of the most prominent names in hospitality, ProfitSword has earned a distinguished reputation in the industry,” said Andrea Mane, president of Plan A. “Their comprehensive portfolio of business intelligence tools is unmatched in the hotel sector, and we look forward to communicating that to new markets, in order to facilitate their continued growth.”

For over two decades, Plan A has represented an elite roster of clients spanning the hospitality industry, many of whom create advanced and highly specialized technology solutions for optimizing services in this dynamic global industry.
For more information, please contact Andrea Mane at +1 407.905.0608, or to learn about ProfitSword’s portfolio of business intelligence optimization tools, please visit


About Plan A Public Relations & Marketing, Inc. | Plan A PR & Marketing, Inc. is a full-service public relations, communications and marketing firm specializing in the hospitality industry, with an emphasis on manufacturers and suppliers to the global travel market. With over 25 years of experience managing marketing initiatives for public and private companies with leading-class technologies and products, Plan A offers a comprehensive range of marketing services, including public relations, advertising, branding, graphic design, media planning, and digital communications. For more information, please visit or call 407.905.0608.

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About ProfitSword, LLC
Founded in 2001, ProfitSword is an innovator in business intelligence software and applications. ProfitSword solutions provide seamless integration of data and real-time information to enhance decision-making process and improve profitability. ProfitSword is headquartered in Orlando, Florida, and serves more than 80 corporations and ownership groups representing more than 3,000 businesses worldwide. For additional information on ProfitSword and its customized products and software solutions, contact Colin Findley at (407) 909-8822,, or go to

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