ProfitSword Joins Special Edition of In Clear Focus Podcast to Provide Insight on How COVID-19 is Transforming the Business Intelligence Landscape

May 7, 2020

Leading provider of business intelligence technology for the hospitality and senior living industries offers guidance over how the pandemic has affected strategic business planning abilities for both markets and how industry professionals can best adapt moving forward.

ORLANDO, Fla. – (May 7, 2020) – ProfitSword, the leading developer of business intelligence and data integration software for the hospitality and senior living industries, has announced its taking part in a special edition of the “In Clear Focus” Podcast with the goal of providing industry professionals with the latest expert insight over how the COVID-19 pandemic has affected business intelligence operations. Hosted by Bigeye, a leading full-service advertising agency, the special edition podcast is now freely available online and features up-to-date industry observations and guidance by several ProfitSword company leadership figures.

With the hospitality and senior living industries among the hardest hit by the current crisis, the podcast notably provides details on how the pandemic is creating a unique set of challenges with regards to ensuring financial stability and meeting organizational needs when compared to previous economic downturns or emergencies. ProfitSword’s representatives further offer guidance on what business intelligence and data management practices are best designed to provide hoteliers and senior living community operators with the greatest probability of success in quickly identifying new organizational priorities, and how to leverage business performance data to ensure the most effective response. Additional topics of discussion include:

“Each of us are facing a crisis that has never been experienced on this scale, so it is vital that we all do what we can to share thoughts and guidance on what the best approaches are to safeguard the wellbeing of our businesses and customers during this challenging time,” said Maureen Allen, President at ProfitSword. “ProfitSword is honored to provide first-hand insight on what the company has learned in being able to successfully overcome the uncertainty that has gripped many industries, and look forward to this podcast serving as a valuable educational resource that provides professionals with an ability to chart the best course forward.”  

ProfitSword leadership figures taking part in the In Clear Focus Podcast include Maureen Allen, President, Paul Bennie, Director of Business Development and John Crutchfield, Chief Operating Officer. Recognized as the leading provider of business intelligence and analytical software for the hospitality and senior living industries, ProfitSword possesses unmatched expertise in providing customers with the ability to leverage their operations data to gain an instant understanding of the current business environment as well as how to achieve optimal revenue performance regardless of fluctuating market conditions.

To access the special edition In Clear Focus podcast featuring ProfitSword’s industry insight, please click here.

For additional details about ProfitSword and its full range of business intelligence solutions, please visit

About ProfitSword, LLC Founded in 2001, ProfitSword is an innovator in business intelligence software and applications. ProfitSword solutions provide seamless integration of data and real-time information to enhance decision-making processes and improve profitability. ProfitSword is headquartered in Orlando, Florida, and serves more than 100 corporations and ownership groups representing nearly 4,000 businesses worldwide. For additional information on ProfitSword and its customized products and software solutions, contact Michele Mott at (407) 909-8822,, or visit

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