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Alpharetta, Ga. – (September 23, 2021) – ProfitSword, a premier developer of business intelligence and data integration software, is thrilled to be returning to this year’s HITEC Dallas as one of the industry’s leading technology providers committed to providing hoteliers with the advanced tools they need to effectively reduce costs and optimize performance during recovery. From September 27 – 30, ProfitSword representatives at booth #3018 will offer attendees the opportunity to discover the latest trends and best practices in business intelligence that are proven to lead to more efficient, adaptive and competitive hotel operations regardless of external market performance.

ProfitSword’s key goal for HITEC Dallas is to educate attendees on how recent innovations in business intelligence can transform operations by saving critical labor resources while still delivering powerful performance-measuring analytics. Booth demonstrations will include showcasing how today’s hoteliers can leverage new solutions to fully automate data-gathering processes, resulting in a substantial decrease in the need for labor and representing thousands of dollars saved in overhead expenses. Attendees visiting the ProfitSword booth can also significantly discover how the latest tools can boost both property and portfolio-wide communication, visibility and accountability for real-time and always accurate insight into an organization’s evolving business needs and priorities. With human error in manual data management always a risk representing countless hours and revenue lost, ProfitSword will provide vital insights into how hoteliers can adopt an alternative approach that will provide them with complete confidence in their budgeting, planning and reporting abilities.

“So much has changed since the last physically held HITEC, both for our company and as an industry overall, making this year’s event especially significant as hoteliers look for the latest updates over how they can shield their businesses from financial risks while maximizing any available opportunities,” said Paul Bennie, VP of Sales and Marketing at ProfitSword. “Throughout the pandemic, ProfitSword has remained steadfast in its commitment to ensuring ongoing innovation and we are thrilled to now showcase how our enhanced business intelligence platform addresses hospitality’s current and future needs.”

Featuring a larger booth at HITEC this year to accommodate the industry’s growing demand for Business Intelligence innovation, ProfitSword representatives will also be on hand to demonstrate the latest in artificial intelligence and machine-learning capabilities. Attendees will be able to learn how such advanced tools can save time by proactively alerting staff to any performance fluctuations requiring immediate attention. ProfitSword’s tools allow hoteliers to simplify operations and data integration processes, break down inefficient data silos with over 200 automated interfaces, and instantly generate reliable, actionable insights that point the way to a hotel’s best path towards achieving the full potential of the business.

For further details on ProfitSword’s full range of business intelligence solutions that are available to the hospitality industry, please visit www.profitsword.com. To schedule a demo during HITEC Dallas at booth #3018, please contact Michele Mott at mmott@profitsword.com.

About ProfitSword, LLC Founded in 2001, ProfitSword’s mission is to provide exceptional business intelligence tools to the business community, specializing in data collection and integration, data analytics, operational functionality and reporting at all levels of the organization. The ProfitSword Suite is now in use by more than 50,000 users across 3,000+ business units. ProfitSword’s award-winning SaaS solutions provide the end user with applications for consolidated, real-time reporting and data management. ProfitSword uses various available methods of gathering data from disparate sources to create a powerful data warehouse. The suite of applications is accessible to all levels of users throughout the organization.

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