ProfitPlan is an online, comprehensive business and marketing plan designed to accompany your annual budget. It provides pre-formatted, stylized pages to highlight your current market conditions and outline your plans and actions to achieve your financial goals for the following year. ProfitPlan provides business owners and partners visibility and connects them to their business, improving communication and strengthening relationships.
Fully integrated with ProfitSage, (or as a stand‑alone module), ProfitPlan adopts a two‑pronged approached to determine your business and marketing plan for the coming year. Within the market overview, a business can explore both the macro and micro-markets surrounding that business unit and its competitors. The operation can then outline its goals, plans, and actions within the marketing strategies section, including marketing expenses, tradeshow, travel and entertainment schedules, and the top targeted accounts for potential new business.
“ProfitSword provides a large variety of reporting options and with every report comes the ability to choose your own analysis and drill down into what you are seeing. You can spend more time analyzing data and you can take immediate action to steer your hotels’ and company’s performance in real time.”