Founded in 2015 and based in Alpharetta, Georgia, Atrium Hospitality is
experiencing extremely rapid business growth, now overseeing more than
80 properties under world-renowned brands such as Marriott, Hilton and
Intercontinental. With a workforce of approximately 10,000, Atrium Hospitality is recognized for its ability to maximize financial performance and
the value of each property under its supervision. Services offered beyond
asset management include business analytics, revenue management,
accounting and direct sales.
While the company’s widespread growth within such a short time frame was a highly impressive
feat, Atrium Hospitality recognized a need to update its data management practices in order to sustain its success for the long term. As Atrium continued to add even more properties to its portfolio,
it had become apparent that its operations had grown too complex for the business intelligence
strategy that was in place at the time. Relying on manual efforts to gather data and also using several disparate systems to manage information, Atrium personnel recognized that current practices
used to carry out tasks such as budget and performance forecasting were not operating under a
sustainable model. These cumbersome processes were not only very time-consuming, but also
increased the chances of human error, along with the potential for a negative impact on business.
Solution and Results
Atrium opted to effectively sustain and build on the growth it had achieved partnering with
ProfitSword, a leader in BI solutions for the hospitality industry. With the deployment of ProfitSage,
ProfitPlan, ProfitPace, and ProfitWizard, Atrium Hospitality could implement a fully automated data
integration, budgeting and forecasting process that could keep pace with the company’s increasing complexity and expanding operations. From start to finish, this means that Atrium properties
can rely on a process that, while requiring minimal human intervention, can always be trusted to
deliver accurate and real time data on hotel performance and future business projections. Crucially,
ProfitSword’s solutions also ensure that hotel staff are able to make intelligence-based decisions in
a timely manner; using real-time data while it is still relevant to any given situation.
By leveraging ProfitSword’s powerful software suite and ability to integrate with virtually any system, Atrium is well positioned to continue its impressive growth. As Atrium Hospitality continues to
see its market share grow, the ready availability of ProfitSword’s platforms provides the company
with the ability to instantly replicate its processes and ensure that any addition to the company
portfolio is part of a successful incremental growth strategy. Atrium properties now have the ability
to empower themselves with the precise tools necessary to make educated decisions on operational strategies, thus safeguarding business growth and sustainability for both the near and longterm future.